Director:
Producer:
Videography:
Editing:
Zoe Schumm
Zoe Schumn
Lynn Cress
Lynn Cress
"Smart is Beautiful Campaign" - 2015
Promotional video for Fair Trade Apparel organization 4 All Humanity, which promotes the education of women and girls in developing countries.
Thanks to Fair Trade principles, artisans working with 4 All Humanity are able to earn more than they would at another job in their community. This translates to greater investment in their families and their neighborhoods.
This was a wonderful project and I was honored to volunteer my time to hep further the goals of 4 All Humanity.
Technical Note: After the shoot we realized that the hand held card "Compassionate" had been mispelled (at 1:01).
In post I grabbed a frame, fixed it up with Photoshop and motion tracked the fix back into the shot.
The best effects are the ones you don't know are effects!